Huge portions of the marketing budget are spent on thought leadership projects, but the payback can be really unclear – or painful.
Often the topics are dull, the audiences fail to engage and media organisations are wary of sponsored research that’s puffed up to look important.
Instead you need lighter, easier-to-consume content with integrity that puts the point across fast.
You don’t need hefty reports that no one reads. You need engagement and authority on your brand-category topics – and the content needs to be useful to all members of your team.
Our team comprises ex-journalists who have written reports and articles for the Financial Times and the Economist Group. Our marketing consultants have led thought leadership campaigns for Fortune and FTSE organisations to drive global-brand awareness.
We’ve worked on some huge thought leadership projects and we genuinely love to come up with challenging ideas that interest people.
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