March 4, 2021

Cloud Security 2020: Barriers to Growth (and How to Overcome Them)

Dan Ilett

Public spending on cloud computing now accounts for 15% of IT spend and is estimated to grow to $500 billion by 2023. It’s no surprise that the growth markets within, particularly cloud security, are becoming a crowded space.

Security and privacy brands saw $10 billion of investment in 2019, and with more companies working remotely and seeking robust cloud solutions from companies they trust, brands are fighting for attention and credibility.

Proposo’s deep experience in getting cloud and cyber security products to market has given us great insight into where companies fall over trying to sell.

Our new downloadable guide, “Cloud Security 2020: Barriers to Growth”, provides an in-depth look at the state of the market, the mistakes your cloud security brand might be making and how to never make them again.

Download it here to figure out how to set your brand apart from the rest – whether that’s by clarifying your value proposition, using less jargon or improving your customers’ buying experience.

These recommendations will be rocket fuel for many cloud security firms across the globe. We want to help those proactive enough to stay ahead of the curve.

There has never been a greater need for cloud security, so nurture your product’s growth today, read our new guide here and contact Proposo for more information.


Dan Ilett

Dan is an expert in global technology brand marketing and sales. He has advised IBM, Google, LinkedIn, Microsoft, Samsung and Cisco on brand position, go-to-market strategy and sales performance. He has launched businesses in Fintech, Cleantech, SaaS and marketing platforms. Dan is an award-winning tech journalist who wrote for the Financial Times and Economist Group.
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